اعلان عن دورة تكوينية في مهارات التسويق الثقافي
دورة تكوينية في مهارات التسويق الثقافي وذلك يوم السبت 29 دجنبر 2012، وذلك لفائدة الجمعيات الفاعلة في الحقل الثقافي بأكادير الكبير. وتسعى الجمعية من خلال مثل هذه المبادرات إلى المساهمة في تكوين و دعم قدرات الشباب الجمعوي في ميدان تسويق النشاط الثقافي عبر ألانترنيت مواكبة منها لمستجدات العصر، والتي جعلت من العالم الافتراضي والرقمي حلقة أساسية في تمرير المعلومة ونشر الثقافة بطرق سهلة وأكثر نجاعة. هذا و سيؤطر هذه الدورة السيد محمد ايديحي باحث متخصص في مهارات التسويق الالكتروني. وسيتم التركيز خلال هذه الورشة على ثلاثة محاور رئيسية : وهي تسويق النشاط الثقافي بالوسائل التقليدية، التسويق عبر المواقع الخاصة والمتخصصة عبر الأنترنيت، ثم التسويق عبر الشبكات الاجتماعية. كما سيتم رصد أوجه القوة والضعف، ومظاهر الجدوى والفعالية، وكذا أخيرا التكلفة الإجمالية لمثل هذه التقنيات.
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